Creating and managing customer records
BRM has an in-built Customer (or client) database. This means each time you make a new reservation you can record who you're making the reservation for. By capturing this information within BRM we get 2 powerful benefits:
- if the customer comes back we can re-use the same record - saving time for all
- you capture all client details for any future marketing purposes you might want to do.
When you create a rental ticket (or when your customers make their own online) the rental ticket is automatically linked to a customer record:
you can now delete your client records:
save time by getting your customers to self-register
customise what information you store about each customer