Imagine you have all your products laid out neatly on your website, with beautiful images and descriptions.
Either because you sell them as well, or because you just want to present your rental inventory in the best way possible.
Of course you will want to be able to have a nice 'book now' button on those actual products, well now you can!!
The clever bit is that it will open up a BRM online booking and deep-link directly into that product.
Here is how you do it:
(make your button point to that URL)
Make sure you tag that product line (ie your generic) with that SKU, in your inventory.
(note, all items in the same product line (generic) must share the same SKU - that is what your customers will be booking online..
So here is the result, deep linking directly to the hybrid that they clicked on!