Building an email list and sending compelling emails gives you a way to retain the traffic you worked so hard to earn by providing subscribers with an incentive to stay in touch. You can use emails to sell, educate or build loyalty.

A key thing to know before you begin building your email list is that you need permission to follow up with prospects and customers over time. To do that, subscribers need to “opt-in” to hear from you. 

This is where you tick the box for individual customers (when they pick the bike up) so you can start sending compelling email to your audience.

Here you set the Marketing Opt In box to appear when your customers register (either in store or booking online) so you automatically collect the email addresses with the permission to send emails to your audience.

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